Google Local Services Ads Management

Pay for Leads, Not Clicks

Key Features
01
Pay Only for Real Results (Pay-Per-Lead Model)

Stop wasting budget on accidental clicks, bots, or competitors snooping around your website. With LSAs, you never pay for impressions or page views.

02
Stand Above Your Competitors

LSAs occupy the most valuable real estate on the internet. They appear at the absolute top of the Google Search results page, sitting above standard pay-per-click ads, map packs, and organic listings.

03
Build Instant Trust

Customers are hesitant to invite unknown businesses into their homes or hire them for critical services. LSAs solve this trust gap by backing your business with a verified badge of credibility.

What's Included

Google Verified badge setup, handled start to finish

Business, license and insurance verification managed for you

Campaigns built around the services and areas you want

Lead review, with disputes for charges that shouldn't count

A top of page position above other ads and organic listings

Prime real estate at the top of Google

Local Services Ads appear above standard ads, the map pack, and organic listings, so your business is one of the first things a customer sees when they search. For someone ready to call, that position is hard to beat.

Verification without the headache

Before your ads can run, Google checks your business and, depending on your trade, your license, insurance and background checks. We gather the documents, submit the application, and follow up with Google until you earn the Google Verified badge.

You pay per lead, not per click

You pay Google when a real customer contacts you, not for clicks or page views. Ad spend is billed directly by Google, so you see exactly where your budget goes, and we never mark it up.

How We Launch It

01

We check the fit

We look at your services, area, and how you handle calls to see whether Local Services Ads make sense, and you get an honest answer before any work begins.

02

We handle verification

We collect the documents Google needs, submit them, and follow up until you're approved.

03

We build your campaign

We set up your services, service areas, budget, and schedule. We also help you put a simple way in place to respond to every call and message quickly, because Google favors businesses that do.

04

We manage and improve

We review your leads, dispute the invalid ones, and keep adjusting so your cost per lead stays in check.

FAQ

Local Services Ads work differently from other Google ads, so it helps to know what to expect. Here are the questions we hear most. If yours isn't covered, book a call and we'll walk through it.

What does it cost?

You pay Google for each lead, and the cost per lead depends on your industry and area. Ad spend is billed directly by Google at no markup. We recommend a monthly budget of around $1,000 to give your campaign enough room to perform, but it isn't a requirement.

Do I have to be verified?

Yes. Google verifies every business before its ads can run, and what it checks depends on your trade, such as licenses, insurance, and background checks. We handle the application and follow-up, though approval timing is up to Google.

Does it matter how fast I respond?

Yes. Google tracks how often and how quickly you answer calls and messages, and businesses that respond slowly or miss leads can be moved down the list, which means fewer leads. We help you set up a simple way to catch every inquiry.

Is it right for my business?

Local Services Ads work best when people are ready to call and book, like home services and the trades, and they're only available for certain industries and locations. We confirm eligibility first, and if your work is longer or higher priced, we'll tell you honestly whether they make sense.

Seven12 Digital handles the complex onboarding and Google's verification process so you can earn your Google Verified badge without the administrative headache. We strategically manage your campaigns to maximize lead quality and dispute invalid charges, turning your budget into real profit.